SMS Marketing Using SMS Software – Pros And Cons

SMS Marketing using SMS Software: The increasing mobile phone penetration globally has instantly resulted in SMS becoming an effective alternative to traditional modes of business communication. With over 1.2 billion mobile phones and increasing penetration among semi-urban, rural areas mobile text from website messaging (SMS) just cannot be ignored by marketing leaders.

SMS Software is an effective tool to send short, instant and personalised text message (SMS) to the target audience. Brand managers like to be in contact with their existing customers and prospects to inform them about new products, features and other value-added offerings for them using SMS Software.

Their main concerns for marketing leaders related to SMS marketing are security of their database, getting a flexible platform to run SMS campaign at a schedule convenient to them, doing the campaign effectively, irrespective of the numbers of messages to be sent.

The critical questions related to SMS marketing, from the perspective of marketing leaders, are as follows:

Whether the platform provided by service providers is secure?

Is the delivery being carried out using reliable channels?

Are the message delivery service levels measurable and is the client data is confidential?

Is there enough transparency e.g. online delivery and real time reports?

SMS Marketing using client application software:

A flexible and high throughput service using client software is the solution to marketing men woes. Companies such as ValueFirst Messaging Private Limited ( provide highly effective SMS Service solution to marketing companies, advertising agencies to carry out in-house SMS marketing campaigns. In fact, such companies provide an end-to-end service using its software products for complete marketing activities which can be done on SMS.

The user is able to devise his own campaign and carry it out without any involvement of the service provider. The client software application products are installed at client premises and campaigns are carried out with clients getting on-line MIS. Delivery reports which are provided by the service provider help the user in cleaning-up his data-base. It is easier to do small campaigns, run contests and advertising agencies can use the platform to carry out simultaneous campaigns for multiple-customers.

SMS limitations: While SMS users enjoy several benefits like sending an instant, personal message which is always read, there are limitations associated with SMS. It is nothing more than 160 characters of text, devoid of sound, pictures and special effects of traditional print media. In spite of the limitations SMS has its own specific uses which help marketers give specific information to their customers. Incoming SMS on 4-digit or 5-digit short codes in conjunction with conventional media has become the most effective tool for generating leads and carrying out contests for promoting brands.

Make Your 2021 Email Marketing Plan Successful – Six Useful Tips

Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful:

Improve your Email Marketing tactics

When used correctly, and ethically, email marketing is one of the most effective forms of online advertising. But if misused, abused or underutilized, e-mail marketing may have an adverse effect on your business. Here are some keys to successful email marketing.

Select the right Audience

Selecting right audience is the first step to any marketing strategy. Make sure to buy the right targeted audience segmented in right demographic groups. If gathering audience list on your website, make sure you collect as much information as you can to segment your list in to interests. If you are using an audience list that you currently have, make sure to divide it in to groups to make your message more effective.

Personalize your message

Segment your audience in to groups depending on geographical areas or interests or age and personalize your message for each group of audience. Expert statistics and results show that the more you personalize your message or newsletter, the higher your open rates and clickthrough rate will be.

Send HTML and Text versions

Send both HTML and Text version of you message so that everyone of your audience receive either HTML or plain text message depending upon their server settings. HTML messages tend to get much more response in terms of open rate than regular plain text.

Proper use of From, To and Subject line fields

Proper use of these fields is one of the most important keys to a successful email marketing message. Effective subject line will make your prospective customers to read your message.

Use your company name or an individual within the company.

Personalize each message with the recipient’s first name or last name.

Use an effective and message related non-deceptive subject line. Creative, interesting and to the point straight subject line tends to give good results. Don’t use “newsletter” word in your subject line if possible. Don’t use the same subject line every time. Ad words like free texting online, cheap, free money does not work.

Balanced use of Text and Graphics

Balanced use of text and graphics are also important for getting your message read and responded to. Not everybody have fast internet connection to download your graphics loaded message.

Keep your message as clean as possible. Use soft colors with appropriate use of white spaces.

Write a brief and to the point message rather than making them read the whole story. Make them to visit your website to read the full story.

Too much graphics results in low open rates as nobody wants to wait till they download it.

Always write your physical address at the bottom of your message to be CAN-SPAM compliant. Read the CAN-SPAM act on our website

In many cases, search engine optimization and link popularity can be more effective to drive more traffic to your website but with low “visitor to customer” conversion rate. Traffic from your email marketing efforts will have high “visitor to customer” conversion rate. But Again If used wisely. There are many more useful tactics and tips for successful email marketing, but I cannot write them all in one article. MailMailer will be back with some more ideas on Email marketing for you in 2005.

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